Wednesday, November 30, 2011

Lessons Learned from Top 10 Converting Websites

Interesting document providing real examples of how to make websites successful in terms of conversion.

If you want to download it just click the button and send a tweet:



Friday, November 25, 2011

Google History

Beginning in 1996, Stanford University graduate students Larry Page and Sergey Brin built a search engine called “BackRub” that used links to determine the importance of individual web pages. By 1998 they had formalized their work, creating the company you know today as Google.

Since then, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, Google has now thousands of employees and offices around the world.

How everything started? How they made Google Search ? Whatch the following video to know how it works...





Another video, this one more about Google History:


Real-Time Google Analytics

You can visualize real time data in Google Analytics. Google Analytics Real-Time is a set of new reports that show what’s happening on your site as it happens.




Measuring social media impact
Example: one way to use these reports is to measure the immediate impact of social media. When a new blog post is published and a tweet, with Real-Time it is possible to see the immediate impact in the site traffic.




Campaign measurement
Another way to use Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. When getting ready to launch a new campaign it’s critical to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you can find out in seconds whether you’re getting the data you want in Google Analytics.

Accessing Real-Time
You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics.


Video Tutorial
Watch the following video to know more about Real Time Google Analytics:

Tuesday, November 22, 2011

Alternative to Google Adwords

The Spanish online media companies have come together to create a platform capable of linking texts with the most appropriate advertising. This is what has made Google for years and has become their main source of income.

The agreement of MediosOn (on this association there the are the major media companies of the country) will facilitate the insertion of personalized and contextualized advertising to the content you are currently reading, listening or watching. For a couple of years a similar system operates already in the Italian media, thus trying to bypass the only effective option until then, the Google Adwords.



The association has chosen the technology cXense , a Norwegian technology company that operates in the global market with a proven intelligent tool, with which the editors hope to formalize the Spanish legal framework of the agreement, defining and implementing business equipment tool among partners who join voluntarily in the project.

MediosOn born in February 2009 to promote and represent the interests of online media publishing companies in the market, the various players in the digital industry and public institutions, promoting the process of ongoing relationship between partners, and promoting the development of the Information Society in Spain. MediosOn represents over a hundred Spanish online media with a global audience of more than 20 million users.

Monday, November 21, 2011

SEO Starter Guide

You can download this nice SEO (Search Engine Optimization) guide for beginners made by Google.

Please, just make a little Tweet to start downloading it.




Wednesday, November 9, 2011

Google AdWords - Advertising Fundamentals Book

I have compiled in the following book the information on Google AdWords "Advertising Fundamentals".

I hope you enjoy it:

Monday, November 7, 2011