Thursday, January 19, 2012

Google Trends and Insights for Search

GOOGLE TRENDS

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.


The horizontal axis of the main graph represents time, and the vertical is how often a term is searched for relative to the total number of searches, globally.Below the main graph, popularity is broken down by region, city and language. It is possible to refine the main graph by region and time period.


Video tutorial on Google Trends:



GOOGLE INSIGHTS FOR SEARCH

Google Insights for Search is a service by Google similar to Google Trends, providing insights into the search terms people have been entering into the Google search engine.

Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms.

Friday, January 6, 2012

Ecommerce statistics - 2011

ecommerce-infographic

Some more statistics in the followind document by Econsultancy:


Plista

Plista is one of Germany’s leading advertising networks now successfully expanding across Europe.

Text & Image

Text/image advertisements surrounded by reading recommendations.
  • 35 % higher conversion rate compared to classical text/image formats
  • No interruption of the reading flow – for a positive brand perception
  • High attention ratings due to placement among content
  • Powered by behavioral targeting technology
  • Branding orientated

Video

VideoAds are unique in that branding returns are significantly higher than with other formats. plista’s user-specific targeting and comprehensive tracking puts you in control of your engagement with different audiences.

Plista takes care of producing the ad and of preparing it for your approval prior to launching the campaign.

Optionally, the creative can also be handled by plista.
    • Provides high interaction between consumer and brand
    • Power to reach defined audiences with advanced targeting technology
    • Positive brand perception assured by non-intrusive ad functionality
    • Better ROI by combining branding with performance
    • Success-based billing (available in CPE or CPC)

    Video on Plista