Global Mobile Advertising Market

The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels.

Underneath the global figure of $5.3 billion (€3.8 billion) for 2011 are regional shares of: Europe 25.9%; North America 31.4%; Latin America 3.5%; Asia-Pacific 35.9%; Middle East & Africa 3.2%.

Looking in more detail at the investment in the different formats within mobile the figures reveal:

2011: Mobile ad spend in €million

	Display	Search	Messaging	Total
Europe	263	646	81	991
North America	410	582	211	1,204
Latin America	22	53	59	135
Asia-Pacific	352	994	30	1,375
Middle East & Africa	32	89	3	124
Global	1,080	2,364	385	3,829

Understanding Smartphone Consumers

The following video is illustrative about how smartphone users behave, giving insights on how to target our ads on mobiles.