The combination of game and location based service brings new possibilities for business and end-users. Google is approaching this opportunity with the development of Ingress game.
Ingress
Ingress is an augmented reality massively multiplayer online video game created by NianticLabs@Google, released only for Android devices.
Players of the game belong to one of two factions, “Enlightened” (represented in green) and “Resistance” (blue). The game-play allows players to enclose regions of territory on the surface of the earth with virtual links between virtual portals, which are visible in the game software. The top-level goal of the game is for one’s faction to control large numbers of “Mind Units”, the estimated number of humans within the regions of territory controlled by the faction.
Ingress was officially launched on November 16, 2012, supported by an online viral marketing campaign. It was noticed as early as November 8 and other earlier efforts have been noted at events such as Comic Con in San Diego on July 12, 2012. Google employees have been testing the game for at least 6 months. It is currently in closed beta and available for download on Google's Play Store.
If you want to play it, you need to get an invitation. You can get the inviation as well as more information in Ingress website: www.ingress.com
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