GA Premium is a much enhanced version of the hugely popular and free-to-use Google Analytics, tailored to meet the needs of enterprises who demand particular levels of performance, security and service beyond those which the standard version is designed to provide.
Google has developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees.
Here’s a summary of what that covers:
- Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
- Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
- Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
- Guarantees - service level agreements for data collection, processing and reporting
A cool video on Google Analytics Premium: