Monday, February 27, 2012

Google Display Network

What is the Google Network?

The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Advertisers have the option of running their ads on Google as well as the Google Network for no extra cost.

AdWords ads are placed based either on searches or website content, so the Google Network has two components: the Search Network and the Display Network.

Who's part of the Google Network?

Google is always expanding the number of sites and products in the network through premium services, online Google AdSense program, and DoubleClick Ad Exchange. Participating websites must adhere to Google AdSense standards.

Keyword-targeted ads

Besides appearing on search results on Google, AdWords advertisers are automatically eligible to have their campaigns with keywords appear on the Google Network.

The Google Search Network

Ads are targeted based on a user's search terms. For example, if someone searches for "Italian coffee" on a search engine powered by Google, such as, the user will see related coffee ads next to, above, or below search results, or on pages related to the user's search.

The Google Display Network

Text, image, video, or rich media ads are targeted based on themes in your keyword list, rather than specific keywords. You can target websites that have partnered with Google (display partners), YouTube, and specific Google properties.

You can learn more about the Google Display Network and watch the following video:

Friday, February 3, 2012

Viral videos for marketing - Walk on water

I think the video made by the sport shoes company Hi-Tec its a very good example how things made with creativity and imagination can have huge impact in marketing.

The cost of doing this particular video probably was not that high if we look the footage. Here the interesting thing is how they use some funny story to present in a very subtle way the Hi-Tech shoes.

The following video is the one produced by Hi-Tec and uploades in YouTube. Have fun :)

Statistics on how the persons watching this video in YouTube:

In the following video Hi-Tec marketing guys they explain why they did this video: