I think the video made by the sport shoes company Hi-Tec its a very good example how things made with creativity and imagination can have huge impact in marketing.
The cost of doing this particular video probably was not that high if we look the footage. Here the interesting thing is how they use some funny story to present in a very subtle way the Hi-Tech shoes.
The following video is the one produced by Hi-Tec and uploades in YouTube. Have fun :)
Statistics on how the persons watching this video in YouTube:
In the following video Hi-Tec marketing guys they explain why they did this video: