The Insight Summary page provides snapshot metrics about the performance and demographic reach of your videos, a table of your top ten videos over the selected time period, and links to reports with more in depth data on the left column.
- Clicks (also called clickthroughs) occur when a user sees your Call to Action overlay and clicks on it, at which point they are redirected to the destination site.
- Impressions is the number of times the Call to Action appears on YouTube. Every time your Call to Action is shown to a user, an impression will be recorded.
- Click through rate (also called CTR) is the number of clicks the Call to Action receives divided by the number of times it appears (impressions).
Once you select the category of data that you want to view, you can use the Date and Region Selectors at the top of the page to get more specific statistics. Additionally, the chart below the Call-to-Action graphs displays the most commonly clicked URL’s from your overlays, and the key performance data about each.
In YouTube Analytics, the Summary report shows a high-level summary of the main reports in YouTube Analytics. Here, you can quickly see some top-level performance metrics for your content on YouTube. Clicking on the title of each widget will take you to that specific report where you can view additional information. Click the links on the left to explore the other reports in YouTube Analytics.
What’s new in Analytics?
1.All reports are unified with a Data Filter, which is a key tool displayed at the top of each report. The Data Filter allows you filter byContent, Geography, and Date. You can select from a predetermined date range, or create a custom range.
2.Most reports have a Line Chart by default, which captures the distribution of a metric over the specified date range, with the following options:
- Date granularity: charts can be displayed with data points in daily, weekly, or monthly increments.
- Compare metric: select a second metric for comparison, which will displayed on the graph. For example, you can chart Viewersnext to Unique Viewers.
3.Most reports have an interactive Map, which captures the geographic distribution (limited to the Geography selection on the content picker) of the metric reported over the specified date range. Hover with your mouse over one of the countries to see the data for this particular country. The distribution is also visually indicated by the darkness of the shade of a particular country. For example, the map indicates that this particular user receives a high proportion of views in the United States and Germany.