Plan UK - Because I am a girl
Clear Channel, in conjunction with 3D Exposure and CURB, has launched a UK interactive advertising, amalgamating facial recognition, touch screen and sound.
The campaign uses state-of-the-art facial recognition software to determine the gender of interested viewers standing in front of the screen. Once the viewer opts in to see the advert by touching the screen, women and girls see a 40 second advert whilst men and boys view alternative content
This new technology, which is fitted inside 6 sheet poster units, is revolutionary to brands as it allows consumers to potentially view, browse, create, share and download HD content, connect to social media, interact via the touchscreen or gesture, and even star in the ads using augmented reality.