Tuesday, February 22, 2011

Overview on Test&Target

Omniture® Test&Target™ is now Adobe® Test&Target™, powered by Omniture®. Adobe Test&Target gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application. Adobe Test&Target is part of the Adobe® Online Marketing Suite of applications for online business optimizations.

Adobe Test&Target puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate (MVT) tests, measure effectiveness and relevance of content across any online channel and increase content relevance through segmentation, targeting and automated personalization.

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