Friday, September 9, 2011

Test&Target Geo-Targeting

Geo-targeting is the ability to target marketing, advertising or testing campaigns at a limited set of visitors based on their physical location. This capability allows to control where your content is displayed based on users location parameters like country, state, city, or even geographical position parameters like longitude or latitude.

Test&Target allows to target users based on their geographical location using Geo-location targeting feature.
Geo-location parameters allow you to target campaigns and experiences based on visitors' geography.
  • You can include or exclude visitors in campaigns based on their location.
  • You can show specific variants to users based on their location.
  • You can make segmentation of your campaign results based on users geographical location
You can target based on one or more of the following geographical units:
  • Country
  • City
  • State
  • Longitude
  • Latitude

This data is sent to Test&Target and is based on the visitor's IP address. Select these parameters just like any targeting values.

The following table shows the accuracy of IP-based geographical information in Test&Target.

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