Friday, November 25, 2011

Real-Time Google Analytics

You can visualize real time data in Google Analytics. Google Analytics Real-Time is a set of new reports that show what’s happening on your site as it happens.

Measuring social media impact
Example: one way to use these reports is to measure the immediate impact of social media. When a new blog post is published and a tweet, with Real-Time it is possible to see the immediate impact in the site traffic.

Campaign measurement
Another way to use Real-Time is to make sure campaign tracking is correctly implemented before launching a campaign. When getting ready to launch a new campaign it’s critical to make sure your measurement plan is working before you start driving visitors to the page. With the Real-Time reports you can find out in seconds whether you’re getting the data you want in Google Analytics.

Accessing Real-Time
You’ll find the Real-Time reports only in the new version of Google Analytics. If you’re not already using the new version, you can start by clicking the “New Version” link in the top right of Google Analytics.

Video Tutorial
Watch the following video to know more about Real Time Google Analytics:

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