Thursday, June 14, 2012

Global Mobile Advertising Market

The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels.

Underneath the global figure of $5.3 billion (€3.8 billion) for 2011 are regional shares of: Europe 25.9%; North America 31.4%; Latin America 3.5%; Asia-Pacific 35.9%; Middle East & Africa 3.2%.
Looking in more detail at the investment in the different formats within mobile the figures reveal:
2011: Mobile ad spend in €million
Display Search Messaging Total
Europe 263 646 81 991
North America 410 582 211 1,204
Latin America 22 53 59 135
Asia-Pacific 352 994 30 1,375
Middle East & Africa 32 89 3 124
Global 1,080 2,364 385 3,829

Understanding Smartphone Consumers

The following video is illustrative about how smartphone users behave, giving insights on how to target our ads on mobiles.

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