Thursday, August 23, 2012

Ad Planner Changes

Starting September 5th, 2012, the new version of Ad Planner will be dedicated to supporting research on placements on the Google Display Network, which comprises more than 2 million sites from across the web. As part of this change, certain information and filters will no longer be available within Ad Planner, for example Household Education and Education.

What does this change mean for you?
  • The product name will now be Google Display Network Ad Planner
  • You can no longer research domains or ad placements that are not part of the Google Display Network
  • Some demographic data will not be available including Keywords Searched For, Videos Also Watched, HouseHold Income and Education
  • Adjustments to a few of the traffic columns like Unique Users and Reach, removal of PageViews
  • Publisher Center, the feature that allows publishers to claim their own sites, list relevant ad placement availability & pricing, will be deprecated

Next Steps

  • If there are any data or media plans that you will need after this change that will no longer be available, please export and save them before September 5th.
  • The Ad Planner Help Center will be updated accordingly after this new version of Ad Planner has been launched.

Ad Planner Overview

No comments: