Friday, April 27, 2012

Make It Count - Nike Viral Video

One more interesting viral video to analyze and learn from it.

This is a story about Nike hiring two guys, Casey Neistat and Max Joseph, to make for them an advertisement for the Nike FuelBand (an athletic-performance tracking device). Deal was simple, Nike was giving some money to those guys and they should come out with a a killer spot highlighting the slogan, "Make It Count."

Well,... things went a bit different.  Instead of producing the agreed-upon treatment showing how everyday people are making their lives count, Neistat and Joseph took the money and ran -- right around the globe.

For 10 days they circled the globe having one mammoth adventure until the entire stash ("It was a lot of money," is all the guys will cop to) ran out.
The pair racked up 34,000 miles, dropped in on three continents, 13 countries and 16 cities. The result is a "Make It Count" travel video diary that's gone viral.


This is the result video:


Messages shown in the video

 "Life is either daring adventure or nothing at all"
Helen Keller

"Buy the ticket, take the ride"
Hunter S. Thompson

"You only live once but if you do it right once is enough"
Mae West

"Above all, try something"
Franklin D. Roosevelt

"I never worry about the future, it comes soon enough"
Albert Einstein

"One who makes no mistakes makes nothing at all"
Giacomo Casanova

"Do one thing everyday that scares you"
Eleanor Roosevelt

"In the end it's not the years in your life that count, it's the life in your years"
Abraham Lincoln

"If I'd followed all the rules I'd never have gotten anywhere"
Marilyn Monroe

"Action expresses priorities"


Some statistics from Youtube on this video:

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